So it”s no secret, the average person doesn”t really care all that much about global warming. To many, the impending-doom ramifications of an unprecedented increase in atmospheric carbon dioxide levels are overshadowed by the appeal of slightly milder winters and the idea of a deeper tan. Still, that was no hinderance to the intrepid people at CLIF-brand energy bars as they have started to market the global climate crisis to those who actually do give a shit, winter sports enthusiasts. The “S.O.S. (Save Our Snow) tour”:http://www.clifbar.com/sos/ is all about the getting the word out to skiers, snowboarders, and alpine enthusiasts on the devastating effects that global warming could have on their beloved hobbies. What a novel approach.