Tag Archives: Legos


I’d like to make a comparison. Lego’s new Friends series, the robot workshop:

And “engineer” Barbie:

  • Which is “more sexist”?
  • What skills and perspectives does each of these toys encourage? Go with a venn diagram.
  • If we replaced the pink and purple with orange and green how would you feel about each?
  • Why do kids like some toys instead of others?

The five-year old's dream team: Kellogg's™ and Lego®

When I first saw that Kellogg’s™ and Lego® had teamed up to create what I have no doubt is a delicious combination of chemicals to make fruit snacks (I’m sorry, “Fun Snacks”–I wouldn’t want to get confused and shortchange the fun sealed into these packets) in the shape of Legos, I was pretty impressed. Although you might be disappointed by the fact that they are neither certified as Kosher nor vegetarian (that damned gelatin again), ingredients and nutrition facts (get ready, Richard Simmons: only one carbohydrate per serving!) can be seen on Kellogg’s™ site.

Don’t get too excited too quickly, though. I expect that the real fun will come after the Fun Snacks confuse some bright little American children into eating their less digestible Lego® blocks (unlikely to have 13 grams of sugar per 25 grams) and start the legal fun. As Penny Arcade blogger Gabe says, “I would love to know what sick bastard at Kellogg’s came up with this genius idea. I just spent the first three years of my son’s life trying to get him not to eat blocks, and now you’re telling him they taste like fucking strawberries.”